Mark's World: A Portfolio

Every good communications plan is built around storytelling. Telling a story is a necessary tool that leads to more than just a one-time transaction. Ultimately, it helps create a relationship that keeps a person coming back to a product or service again and again.

It is my pleasure to have helped many organizations tell their story, through newsletters, press releases, media interviews, events, social media, and more. It’s a task that is enjoyable but seldom easy, given the sheer volume of content competing for every minute for our attention.

Below are samples of some of the stories I helped to tell. (Click on the title to open a .pdf file.) To download a brief portfolio of samples, click here.

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• 2019 Allegheny County Department of Human Services Highlights Report
  Each Department was responsible for providing its own highlights which were compiled into the County Manager’s Annual Report. I provided the copy (gathering information from program and data experts throughout the agency) and worked with our design team to format the DHS submission.
• DHS News Sample Articles
  Two articles from the weekly internal DHS Newsletter (to a distribution of more than 1200 staff) of which I was editing manager.
• Press Release: Emergency Rental and Utility Assistance Applications Accepted Beginning March 15
  A typical press release example, this one for a rent and utility assistance program.
• DUQ 60th Anniversary Flyer
  To promote the 60th Anniversary of WDUQ 90.5 FM, I created this flyer for use at tabling events and inclusion in mailings.